What we do

We leverage the power of narrative

identity theory and the science of

decision-making to help businesses

tell better stories, shift perceptions,

and influence behaviour to unlock

new opportunities.

Language powers our brain’s operating system—it’s the foundation of thought. It shapes how we reflect on the past, make sense of the present, and plan for the future.

We believe the most crucial

raw material for building a business isn’t just process or strategy—

it’s narrative.

As humans, we have evolved to share information and transfer knowledge through the exchange of stories.

We create

Narrative DNA Profiles*

*Just like genetic code, these profiles are algorithms, patterns, and collections of carefully articulated stories that provide instructions for your business (the body) to function well. They're rules that allow for the formation of meaning.

Let's work together

Discover

Investigate

First, we investigate; this is a process of discovery and of understanding.

We gather clues from the hearts and minds of those closest to your business to assemble a comprehensive collection of stories and anecdotes that comprise the current perception of your brand.

Deduce

Interrogate

Then, we interrogate; an in-depth analysis of these stories (aka, our favourite part).

This is where our detective skills are truly put to the test as we look to shape these stories into a coherent and cohesive narrative to help us make sense of it all.

Deploy

Initiate

Finally, it’s time to assemble the case.

The last step is an intricate balancing act; managing a process of developing the right materials to sell the story, with the most effective distribution mechanisms to carry the message to the audience.