Our people & culture
Work is more than how we make a living. It’s how we make meaning.
Work is more than how
we make a living. It’s how
we make meaning.

Born from a frustration with the industry and a fascination with Sherlock Holmes, we built Sleuth to
go beyond surface-level
solutions. We dive deep, challenge assumptions, and reframe problems to uncover insights that drive real change.
Born from a frustration with the industry and a fascination with Sherlock Holmes, we built Sleuth to
go beyond surface-level
solutions. We dive deep, challenge assumptions, and reframe problems to uncover insights that drive real change.
What we stand for
and will not budge on
Narrative-focused
Every story is an opportunity to breathe life into a brand—a chance to find meaning in the mundane and transform the ordinary into the extraordinary.
Embrace Experimentation
We adapt swiftly and take action, uncovering unexpected opportunities and fostering an environment where experimentation fuels growth and learning.
Scientists of Self
Exploring the depths of self-discovery, we push our own boundaries to unlock new insights into consciousness and personal growth.
Driven by Differences
True innovation emerges where diverse perspectives meet. Tackling complexity requires more than one lens—it relies on collaboration across varied skillsets and mental models.
Core belief
This embodies the idea that change is not just inevitable but essential for positive growth and learning.
An action-oriented approach that upholds our shared expectations, ensuring that as we navigate each new narrative, we see it as an opportunity to adapt and redefine our mental models and skill sets.
Collectively,
we make meaning for brands
; adopting a humanistic approach to storytelling that shapes and influences perception.



















