Ready to open a case? Let’s get to the bottom of it.

Share your clues below, and we’ll set up a time to understand you, explore your challenges, and start connecting the dots.

Company
Industry
Email
Phone
Name
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

A tale of Sleuth

Sleuth was born out of disillusionment with the advertising industry and a fascination with Sherlock Holmes. Youthful exuberance coupled with innocent naivety turned the concept into reality. And all of a sudden, we were in business.

We uncovered that the problems we were encountering in our clients’ businesses were symptoms of [much bigger] issues - the types of problems that traditional branding, advertising, and marketing could not solve.

It takes restraint to not jump into problem-solving mode and it also takes a huge amount of courage to challenge your client’s assumptions.

The quality of thinking you do before you execute determines the quality of the end result. The devil is [truly] in the detail of the problem definition, and insights rooted in real truth lay the foundations for producing quality outcomes.

We've built a team of designers, engineers, innovators and entrepreneurs that never settle for surface level; we break through boundaries & challenge the status quo. We dive deep & reframe problems to uncover piercing insight & crack open a new reality.

It's the continuous learning that fuels our thirst for insight, and drives consistent evolution in our clients' businesses.

Close

Our people & culture

Work is more than how we make a living. It’s how we make meaning.

Work is more than how

we make a living. It’s how

we make meaning.

Born from a frustration with the industry and a fascination with Sherlock Holmes, we built Sleuth to go beyond surface-level solutions. We dive deep, challenge assumptions, and reframe problems to uncover insights that drive real change.

Born from a frustration with the industry and a fascination with Sherlock Holmes, we built Sleuth to

go beyond surface-level

solutions. We dive deep, challenge assumptions, and reframe problems to uncover insights that drive real change.

Read the full story

Born from a frustration with the industry and a fascination with Sherlock Holmes, we built Sleuth to go beyond surface-level solutions. We dive deep, challenge assumptions, and reframe problems to uncover insights that drive real change.

Born from a frustration with the industry and a fascination with Sherlock Holmes, we built Sleuth to

go beyond surface-level

solutions. We dive deep, challenge assumptions, and reframe problems to uncover insights that drive real change.

Read the full story

What we stand for

(and won’t budge on)

and will not budge on

Narrative-focused

Every story is an opportunity to breathe life into a brand—a chance to find meaning in the mundane and transform the ordinary into the extraordinary.

Embrace Experimentation

We adapt swiftly and take action, uncovering unexpected opportunities and fostering an environment where experimentation fuels growth and learning.

Scientists of Self

Exploring the depths of self-discovery, we push our own boundaries to unlock new insights into consciousness and personal growth.

Driven by Differences

True innovation emerges where diverse perspectives meet. Tackling complexity requires more than one lens—it relies on collaboration across varied skillsets and mental models.

Core belief

Evolve always.

This embodies the idea that change is not just inevitable but essential for positive growth and learning.

An action-oriented approach that upholds our shared expectations, ensuring that as we navigate each new narrative, we see it as an opportunity to adapt and redefine our mental models and skill sets.

Sleuth is powered by purpose-driven people, working to solve valuable and meaningful problems; a team of meaning-making, narrative-constructing and creative-building entrepreneurs.

Collectively,

we make meaning for brands

; adopting a humanistic approach to storytelling that shapes and influences perception.

Joel Perlman
Joel Perlman
Managing Director
Paige Coull
Paige Coull
Marketing Director
Nicole Rebelo
Nicole Rebelo
Creative Director
Nicholas Price
Nicholas Price
Operations & Project Manager
Casey-May Lewis
Casey-May Lewis
Senior Creative Strategist
Kai Pike
Kai Pike
Senior Multi-Media Designer
Kelsea Lorenzo
Kelsea Lorenzo
Social Media Manager
Kelsey Fredericks
Kelsey Fredericks
Social Media Manager
Michele Cronje
Michele Cronje
Narrative Support
Jade Bailey
Jade Bailey
Junior Creative Generalist