Paper Plane


We engineer

business growth

through innovation.

see what we offer

Turning ignorance into insight.

Turning ignorance

into insight.

Knowledge has become a commodity in today’s world, and known answers are everywhere and easily accessible. But, the value of explicit information is dropping by the day.

We choose to organise our thinking around what we don’t know. Embracing our ignorance wholeheartedly and use questioning as a framework to navigate our way through uncertainty. Our value lies in what we're able to do with knowledge in the pursuit of an inquiry - not in knowledge itself.
We refuse to accept existing reality
and approach inquiry systematically - we're pretty comfortable with not getting to the answer straight away.

In our journey together, we’ll ask ambitious yet actionable questions that will shift your thinking and serve as a catalyst to evolve your business.


Sounds good right?

But what does that


But what does that mean?

Everyone is someone's customer. It's your expectations that guide how you feel about a business. Ultimately, you’re hiring a product or service due to the experiences they enable - not because of the features or benefits.

You’re in a race against irrelevance. Meet your customer’s expectations and you’ll survive, exceed their expectations and you’ll thrive. There is no “kind of” because there is no more room for mediocrity.

To be successful in this era of disruption, you have to know your customer like never before. They're no longer just an audience for you to target - they're people. You need to understand their stories in rich detail and in all their complexity. Understand why they're pulling you into their lives - functionally, socially, and emotionally.

Where do we fit into all of this? In a nutshell: we help you look at your business differently. We shift your thinking and feeling to evolve your business.  

Sounds good right? But how do we do that?

You need more than a hammer in this increasingly complex world. You need an entire toolshed.

We leverage our time and resources with our toolshed of proven processes and methods to create solutions that drive value in your business - and ultimately evolve it.

The Sleuth Evolution Process is simple.

We’ll work with you to gain perspective, clarity and focus to align your business with areas of opportunity.

We’ll challenge assumptions about your customer, market and industry - uncovering truths that reveal insight into your business’ current state.

Finally, we’ll work together and deliver results that’ll empower you to take charge of your business’ future.


Why go with Sleuth?



We help you gain clarity and direction by shifting your thinking.



We challenge assumptions and work with you to uncover truths.

Boxing Gloves


We prioritise, plan and execute to evolve your business.

Get out of your head.

When you’re in the thick of it, it’s difficult to see the next growth opportunity. Whether it’s stories, processes or entire systems, there are valuable insights and ideas trapped between your ears. We’ll help you get it out of your head, on to paper, up on the walls and into your business.

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Evolving Businesses Through Empathy And Inquiry.
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